So, you’ve got a website, and it’s online – along with the other 1.5 billion (and growing) websites that Google are indexing – but how do you get your ideal customer looking?
Each business is different, and their goals are different – some are looking to just offer information online, others are looking for customers to sign up to a new service and some want you, the visitor, to purchase something there and then.
As not all goals are the same, neither is the solution. There are a range of platforms, utilities, plugins and services in the digital marketing cosmos that can help your business blossom. But how do you pick the right one? It’s a bit like baking a cake – you take a little bit of this and a little bit of that to find a recipe that works for you.
But what does this mean for you? It means there is hope! Book a meeting with us to discuss how we can help grow your business online.
In simpler terms, Google Ads. These little gems appear at the top of most Google searches, and can be a good way to advertise to your audience – especially if you are working in a competitive market. However, they can be costly if not run effectively and monitored.
Essentially, you bid for your advert to appear for certain keywords and key-phrases. For example, if you were searching for ‘Website Design Southend’ you might see an advert like the one shown.
Where would be in the modern world without social media? With over 3.5 billion social media users (of whom 90.4% are Millennials, 77.5% represent Generation X and 48.2% are Baby Boomers) – social media is a cost effective and efficient way of getting your message out there.
The average person spends roughly 3 hours a day on social media, on platforms such as Facebook, Instagram, Twitter, LinkedIn, SnapChat, TikTok and many many more…
Social media can play a key role in helping your brand be seen by a larger audience. Through careful planning and research, you can select a very targeted audience using metrics such as interests, average income, age, gender, likes/dislikes, fans of your competitors social pages, location and purchase history. It’s pretty scary stuff.
Organic search (or as it is more commonly known Search Engine Optimisation), is the opposite to Paid Search – instead of bidding for your adverts to appear on a search page, you focus on making your website perform the best it can. This is achieved through a number of techniques – content, layout, page speed, mobile friendliness (i.e. responsive), user experience and backlinks to name just a few.
This can be a lengthy and sometimes unrewarding task, but can be extremely rewarding. There is nothing better than seeing your website appear as Number 1 in Google.
Be warned – SEO can be a real minefield, one wrong move could see your website disappear from search engines overnight, and it is not an easy task to get them back.
Forming part of Organic Search, content marketing focuses on creating user-engaging content that can be distributed on your own website, as well as other platforms (including social media).
We’ve all seen them, and most of us have engaged with them in one way or another. Email marketing campaigns can re-engage old customers, as well as target new ones.
They can be used to advertise your new products/services or offer discount codes and vouchers, as well as ‘refer a friend’ incentives to help spread the word. ROI (Return on Investment) can be very high with a good email campaign – offering £6 – £61 back for every £1 spent.
Be warned though – With new digital data protection laws in place, you have to be careful in your approach to mass-marketing through email.
Useless fact of the day – Approximately 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds.
We’ve spoken a lot about how ‘digital’ can help showcase your business – but we’ve forgotten our trusted and tested friend… Good, old fashioned, print.
This could take form in an advert, leaflet, flyer, brochure, booklet or banner, and can be a powerful tool in your marketing armoury.
It is great for localised targeting, offers longevity (as customers are likely to keep items such as leaflets if they are interested), and can offer a brand trust and credibility.
Print advertising can also be very effective when part of a larger marketing campaign including elements of digital.
Part of the ESL Group, ESL Lifestyle focuses on home automation systems, from leading electronics manufacturers
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Ionic have designed and built all of the websites for our company. They also install our technical equipment on site, and help us to find solutions to technical problems